It's about Coffee

  • Our passion is perfect coffee...
  • the best cup of coffee everytime

At It's About Coffee®, we've combined the art and science of gourmet coffee making. The best green coffee beans. The perfect roast. The best tasting water. The perfect coffee brewing process. It's about the best cup of coffee every time.

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It's about the Method

  • Consistently delicious coffee
  • Perfectly flavored coffee

Through endless hours of research we have discovered the best methods for a consistently delicious cup of freshly roasted coffee. We've done all the research so you don't have to.

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Mineralized Water

  • Water makes a difference
  • Quality coffee requires quality water

Did you know that beer breweries re-mineralize thier own water? To acheive a consistent flavored beer the water must be consistent. Quality freshly roasted gourmet coffee requires the same.

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"The Factory" - our New Location in Kachina Square

"The Factory" serves It's About Coffee's guaranteed fresh and roast dated coffees as well as some of our favorite four star quality foods. Flagstaff's Best Cinnamon Roll, fresh baked onsite daily (also available for catering and events).

Omelets made to order, omelet sandwiches and authentic beligan waffles (plain or pecan) are all available for breakfast beginning at 6:30 am. Our signature soups (made onsite and completely from scratch, also gluten free varieties are available daily) and our gourmet salads (all fresh and fabulous with handmade dressings) are available daily for lunch beginning at 11:15 am as well as an amazing balsamic infused cheeseburger (you'll just have to taste it yourself to experience how extrodinary it truly is!). Fresh cut red potato fries and sweet potato fries are also available. Check out the menu for a complete listing of what's available.

The Freshest
Most Flavorful Coffee

  • Our coffee is dated
  • and shipped within two days of
  • roasting to ensure the highest quality
  • and freshness when it arrives to you!
  • You will get the best gourmet
  • roasted coffee that money can buy.
  • We won't settle for less than the best.

Here at It's About Coffee®, we are committed to perfect roasting. Our entire roasting team is dedicated to bringing coffee enthusiasts the freshest, most flavorful and aromatic coffee beans available.

It's About Coffee® Roasters offers the world's finest coffee, including specialty, single origin coffees, premium blends, fair trade organic and decaffeinated freshly roasted coffee beans, roast dated to ensure freshness.

  • Will call orders available for local Flagstaff, AZ residents.
  • Shop online or call to order your perfectly roasted coffee beans. We'll contact you when your fresh roasted coffee beans are ready for pick up!
  • Call 1-877-590-3463
  • for ordering and questions.

The best coffee in the world requires the artistry of coffee roasting and the science of coffee brewing methods. At It's About Coffee®, we have perfected and combined the art and science of gourmet coffee roasting and coffee brewing to create the best tasting and most flavorful coffee.