Here at It’s About Coffee®, we are committed to perfect precision roasting. Our entire roasting team is dedicated to bringing coffee enthusiasts the freshest, most flavorful and aromatic coffee beans available.
It’s About Coffee® Roasters offers the world’s finest coffee, including specialty, single origin coffees, premium blends, fair trade organic and Swiss Water® Process decaffeinated freshly roasted coffee beans, all roast dated to ensure freshness.

We LOVE Coffee! Perfect coffee is our passion!

Fresh Roast Dated Coffee Beans.

Create the best tasting coffee...at home!
We are High Precision Coffee Roasters
This offers consistency in the quality and flavor of the roasted bean. Always fresh, always perfectly roasted to optimize the flavor profile of each of our 20 varieties of beans. Shipped within two days of roasting.
May 3rd, 2013
One of our customer faves is the latest addition to our coffee of the week line-up. Right now, on the shelf, or to be shipped, just $6.50 for 10 ounces of coffee heaven. Organic Fair Trade Mexican beans, freshly roasted and ready to enjoy! Experience the tremendous complexity and deliciousness of the Hybrid Dark roasted Mexican OFT beans for just $6.75. Remember, stop in now, to guarantee you get some of these aromatic and delightful beans. Locals can order online and choose “local pick-up” for no fee, or if the preference is to ship the beans, have them sent anywhere in the United States, for just $3.45!
Posted in coffee beans, coffee of week, coffee shop, coffee shops, discounted, just roasted, retail coffee beans, roastery, website
April 16th, 2013
Congratulations Craig Ahrens! Our latest 500th

Enjoy the beans! Freshly roasted and delicious!
customer winner…enjoy your coffee!
Posted in coffee beans, coffee of week, coffee shop, giveaway, Uncategorized
April 16th, 2013
We are so excited to announce that the newest coffee of the week…is Java! This bean is BOLD and one of our top sellers. Experience this popular bean in both medium and dark roasts. At only $6.50 for medium roasted coffee beans and $6.75 for the hybrid dark roast…feel free to grab a bag of each! Now available in our coffee shop located at 1000 E Butler Ave #102 in Flagstaff, AZ and online through our online store.
Posted in coffee beans, coffee of week, coffee shop, coffee shops, discounted
April 8th, 2013
We are offering Tanzanian Peaberry for the first time in years as our discounted coffee of the week. Save 26% off our already low regular pricing. These beans are guaranteed fresh, roast dated coffee beans. Black tea notes, chocolate notes, blackberry notes, kiwi notes, lemony acidity, sweet, balanced, complex. Available in whole bean or ground. Medium and Hybrid Dark roasts are both available. Buy some now! Just $6.50 per bag for medium roasted beans and only $6.75 for the dark hybrid roast option.
Posted in coffee beans, coffee of week, coffee shop, coffee shops, discounted, just roasted, online shopping, retail coffee beans, roastery
March 28th, 2013
Experience the delights of a monsooned bean! Indian Monsoon Malabar beans are currently discounted 21% as our coffee of the week. Available in our retail coffee store and online. Shop now!
Posted in coffee beans, coffee of week, coffee shop, coffee shops, discounted, just roasted, online shopping, retail coffee beans, roastery, website
March 28th, 2013
Costa Rican Hybrid Dark Roast is clearanced. Just $5! Only 4 available. They were roasted on 3/13/13. Save 40%!
Posted in coffee beans, coffee of week, discounted, online shopping, retail coffee beans, website
March 20th, 2013
Tomorrow is our first ever FREE coffee tasting event. We will have over 10 varieties of our freshly roasted and brewed coffee for sampling. Experience coffees such as 10% Jamaican Blue Mountain Blend, 100% Jamaican Blue Mountain, 10% Kona Blend, 100% Kona Fancy, Guatemalan, Costa Rican, Mocha, Java, Ethiopian Harrar, Colombian Huila, Peru OFT, Kenya AA, Sumatra OFT, Ethiopian Yirgacheffe, and Indian Monsoon Malabar. There will be a selection of medium and dark roasted brews to sample and compare.
It’s About Coffee Tasting Extravaganza: Thursday, March 21, 7 am – 4 pm, 1000 E Butler Ave, #102, Flagstaff, AZ 86001
Plus…to sweet the deal, participate further in our coffee tasting by listing your top three choices and you will be entered in our raffle to win a bag of your top bean!
(some limitations apply)
Posted in coffee beans, coffee of week, coffee shop, coffee shops, giveaway, hours, just roasted, location, operations, retail coffee beans, roastery
March 15th, 2013
You’re invited to our first ever, Coffee Tasting Extravaganza! Experience more than 10 different brewed coffees, side by side, all with NO bitter after-taste. Free sampling will be available of an extended range of our beans on Thursday, March 21, 2013 from 7:00 am – 4:00 pm at our coffee roasting company and coffee shop located at: 1000 E Butler Ave #102, Flagstaff, AZ 86001.
Invite your friends! This will be an awesome time to really discover what makes Sumatra Mandeling OFT different from Mexican Chiapas OFT. Compare the likes of Ethiopian Yirgacheffe, Ethiopian Harrar, Peru OFT, Guatemala Antigua, Indian Monsoon Malabar, Kenya AA, Yemen Mocha, and many more. A variety of medium and hybrid dark roasts along with our most popular blends and premium 100% Jamaican Blue Mountain and 100% Kona Fancy. Of course, if you just decide you MUST take some of this yummy goodness home…the beans will be on the shelf for your convenience.
Get all the details FREE: Coffee Tasting Extravaganza
Posted in coffee beans, coffee of week, coffee shop, coffee shops, giveaway, just roasted, location, retail coffee beans, roastery
March 6th, 2013
We’ve just launched our first ever online raffle! 3 lucky winners will win a bag of our freshly roasted Brazil coffee beans. Roast dated and guaranteed fresh. Enter for your chance to win, now! We believe every coffee drinker deserves a chance to experience perfectly roasted and fresh coffee!
Enter Coffee Bean giveaway
Posted in coffee beans, coffee of week, coffee shop, coffee shops, giveaway, just roasted, online shopping, retail coffee beans, roastery, website
February 27th, 2013
Just because we can…100% Kona Fancy AA coffee, brewed using our single cup pour over method (so there’s no bitter aftertaste, just lovely aroma and flavor) is just $2/8 oz, $2.50/12 oz, $3/16 oz, $3.50/20 oz. Get it today! It might not be available tomorrow.
It’s About Coffee (Coffee Roaster and Coffee Shop) 1000 E Butler Ave #102, Flagstaff, AZ 86001
Posted in discounted, roastery